BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 266	-2.2%	41.2%	1	713 914	-1.9%	77.1%	0.5	-4.6%
MoM	5 531	-15.3%	40.2%	-3	3 011 790	-11.3%	75.8%	-1.3	-8.9%
YTD	39 776	-35.8%	45.3%	-10.2	19 653 203	-32.9%	77.8%	-5	-21.4%
MAT	84 171	-27.5%	47.1%	-6.5	40 069 816	-22.4%	78.5%	-2.6	-17.5%
KAPSIKAM
WoW	14 827	2.7%	2.0%	0	6 455 439	3.6%	2.2%	0	2.5%
MoM	67 804	-6.4%	2.2%	-0.1	28 271 257	-3.7%	2.4%	0	-3.1%
YTD	418 522	-21.5%	2.5%	-0.3	170 300 729	-24.4%	2.6%	-0.4	-11.9%
MAT	929 578	-12.9%	2.7%	-0.1	370 470 565	-16.4%	2.8%	-0.3	-8.9%
MILDRONATE
WoW	53 718	1.6%	15.2%	-0.4	39 898 486	1.2%	17.3%	-0.6	3.2%
MoM	242 385	-12.0%	15.4%	0.3	175 347 394	-11.5%	17.2%	1.1	-15.7%
YTD	1 417 058	-46.1%	10.1%	-3.9	1 019 069 425	-33.1%	11.8%	-2.3	-25.5%
MAT	3 194 080	-38.2%	11.0%	-3.2	2 201 848 976	-12.5%	12.6%	-0.3	-20.4%
SULFARGIN
WoW	2 833	14.3%	0.8%	0.1	1 521 117	15.6%	1.1%	0.1	0.8%
MoM	11 098	-6.0%	0.7%	0	6 006 076	-6.9%	1.1%	-0.1	-0.1%
YTD	60 343	-21.8%	0.7%	-0.1	32 722 142	-15.6%	1.1%	-0.1	-10.0%
MAT	126 879	-23.2%	0.7%	-0.1	69 086 397	-16.3%	1.1%	-0.1	-10.5%
VIPROSAL
WoW	15 878	0.3%	2.0%	0	5 617 405	-0.9%	1.9%	-0.1	2.5%
MoM	63 599	-6.7%	2.0%	-0.1	22 854 102	-8.4%	1.9%	-0.1	-3.2%
YTD	375 141	-43.9%	2.1%	-1.2	137 051 368	-50.3%	2.0%	-1.4	-13.2%
MAT	844 920	-39.2%	2.3%	-1.1	317 479 373	-42.2%	2.3%	-1.3	-10.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	39 776	-35.8%	45.3%	-10.2	19 653 203	-32.9%	77.8%	-5	-21.4%
KAPSIKAM	418 522	-21.5%	2.5%	-0.3	170 300 729	-24.4%	2.6%	-0.4	-11.9%
MILDRONATE	1 417 058	-46.1%	10.1%	-3.9	1 019 069 425	-33.1%	11.8%	-2.3	-25.5%
SULFARGIN	60 343	-21.8%	0.7%	-0.1	32 722 142	-15.6%	1.1%	-0.1	-10.0%
VIPROSAL	375 141	-43.9%	2.1%	-1.2	137 051 368	-50.3%	2.0%	-1.4	-13.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	84 171	-27.5%	47.1%	-6.5	40 069 816	-22.4%	78.5%	-2.6	-17.5%
KAPSIKAM	929 578	-12.9%	2.7%	-0.1	370 470 565	-16.4%	2.8%	-0.3	-8.9%
MILDRONATE	3 194 080	-38.2%	11.0%	-3.2	2 201 848 976	-12.5%	12.6%	-0.3	-20.4%
SULFARGIN	126 879	-23.2%	0.7%	-0.1	69 086 397	-16.3%	1.1%	-0.1	-10.5%
VIPROSAL	844 920	-39.2%	2.3%	-1.1	317 479 373	-42.2%	2.3%	-1.3	-10.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 266	-2.2%	41.2%	1	713 914	-1.9%	77.1%	0.5	-4.6%
KAPSIKAM	14 827	2.7%	2.0%	0	6 455 439	3.6%	2.2%	0	2.5%
MILDRONATE	53 718	1.6%	15.2%	-0.4	39 898 486	1.2%	17.3%	-0.6	3.2%
SULFARGIN	2 833	14.3%	0.8%	0.1	1 521 117	15.6%	1.1%	0.1	0.8%
VIPROSAL	15 878	0.3%	2.0%	0	5 617 405	-0.9%	1.9%	-0.1	2.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 531	-15.3%	40.2%	-3	3 011 790	-11.3%	75.8%	-1.3	-8.9%
KAPSIKAM	67 804	-6.4%	2.2%	-0.1	28 271 257	-3.7%	2.4%	0	-3.1%
MILDRONATE	242 385	-12.0%	15.4%	0.3	175 347 394	-11.5%	17.2%	1.1	-15.7%
SULFARGIN	11 098	-6.0%	0.7%	0	6 006 076	-6.9%	1.1%	-0.1	-0.1%
VIPROSAL	63 599	-6.7%	2.0%	-0.1	22 854 102	-8.4%	1.9%	-0.1	-3.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца