Update: 04.07.2023

Last week: 25 week 2023 (19.06.2023 - 25.06.2023)

Last full month: May 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 266 -2.2% 41.2% 1 713 914 -1.9% 77.1% 0.5 -4.6%
MoM 5 531 -15.3% 40.2% -3 3 011 790 -11.3% 75.8% -1.3 -8.9%
YTD 39 776 -35.8% 45.3% -10.2 19 653 203 -32.9% 77.8% -5 -21.4%
MAT 84 171 -27.5% 47.1% -6.5 40 069 816 -22.4% 78.5% -2.6 -17.5%
KAPSIKAM
WoW 14 827 2.7% 2.0% 0 6 455 439 3.6% 2.2% 0 2.5%
MoM 67 804 -6.4% 2.2% -0.1 28 271 257 -3.7% 2.4% 0 -3.1%
YTD 418 522 -21.5% 2.5% -0.3 170 300 729 -24.4% 2.6% -0.4 -11.9%
MAT 929 578 -12.9% 2.7% -0.1 370 470 565 -16.4% 2.8% -0.3 -8.9%
MILDRONATE
WoW 53 718 1.6% 15.2% -0.4 39 898 486 1.2% 17.3% -0.6 3.2%
MoM 242 385 -12.0% 15.4% 0.3 175 347 394 -11.5% 17.2% 1.1 -15.7%
YTD 1 417 058 -46.1% 10.1% -3.9 1 019 069 425 -33.1% 11.8% -2.3 -25.5%
MAT 3 194 080 -38.2% 11.0% -3.2 2 201 848 976 -12.5% 12.6% -0.3 -20.4%
SULFARGIN
WoW 2 833 14.3% 0.8% 0.1 1 521 117 15.6% 1.1% 0.1 0.8%
MoM 11 098 -6.0% 0.7% 0 6 006 076 -6.9% 1.1% -0.1 -0.1%
YTD 60 343 -21.8% 0.7% -0.1 32 722 142 -15.6% 1.1% -0.1 -10.0%
MAT 126 879 -23.2% 0.7% -0.1 69 086 397 -16.3% 1.1% -0.1 -10.5%
VIPROSAL
WoW 15 878 0.3% 2.0% 0 5 617 405 -0.9% 1.9% -0.1 2.5%
MoM 63 599 -6.7% 2.0% -0.1 22 854 102 -8.4% 1.9% -0.1 -3.2%
YTD 375 141 -43.9% 2.1% -1.2 137 051 368 -50.3% 2.0% -1.4 -13.2%
MAT 844 920 -39.2% 2.3% -1.1 317 479 373 -42.2% 2.3% -1.3 -10.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 39 776 -35.8% 45.3% -10.2 19 653 203 -32.9% 77.8% -5 -21.4%
KAPSIKAM 418 522 -21.5% 2.5% -0.3 170 300 729 -24.4% 2.6% -0.4 -11.9%
MILDRONATE 1 417 058 -46.1% 10.1% -3.9 1 019 069 425 -33.1% 11.8% -2.3 -25.5%
SULFARGIN 60 343 -21.8% 0.7% -0.1 32 722 142 -15.6% 1.1% -0.1 -10.0%
VIPROSAL 375 141 -43.9% 2.1% -1.2 137 051 368 -50.3% 2.0% -1.4 -13.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 84 171 -27.5% 47.1% -6.5 40 069 816 -22.4% 78.5% -2.6 -17.5%
KAPSIKAM 929 578 -12.9% 2.7% -0.1 370 470 565 -16.4% 2.8% -0.3 -8.9%
MILDRONATE 3 194 080 -38.2% 11.0% -3.2 2 201 848 976 -12.5% 12.6% -0.3 -20.4%
SULFARGIN 126 879 -23.2% 0.7% -0.1 69 086 397 -16.3% 1.1% -0.1 -10.5%
VIPROSAL 844 920 -39.2% 2.3% -1.1 317 479 373 -42.2% 2.3% -1.3 -10.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 266 -2.2% 41.2% 1 713 914 -1.9% 77.1% 0.5 -4.6%
KAPSIKAM 14 827 2.7% 2.0% 0 6 455 439 3.6% 2.2% 0 2.5%
MILDRONATE 53 718 1.6% 15.2% -0.4 39 898 486 1.2% 17.3% -0.6 3.2%
SULFARGIN 2 833 14.3% 0.8% 0.1 1 521 117 15.6% 1.1% 0.1 0.8%
VIPROSAL 15 878 0.3% 2.0% 0 5 617 405 -0.9% 1.9% -0.1 2.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 531 -15.3% 40.2% -3 3 011 790 -11.3% 75.8% -1.3 -8.9%
KAPSIKAM 67 804 -6.4% 2.2% -0.1 28 271 257 -3.7% 2.4% 0 -3.1%
MILDRONATE 242 385 -12.0% 15.4% 0.3 175 347 394 -11.5% 17.2% 1.1 -15.7%
SULFARGIN 11 098 -6.0% 0.7% 0 6 006 076 -6.9% 1.1% -0.1 -0.1%
VIPROSAL 63 599 -6.7% 2.0% -0.1 22 854 102 -8.4% 1.9% -0.1 -3.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs