Update: 04.07.2023
Last week: 25 week 2023 (19.06.2023 - 25.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 266 | -2.2% | 41.2% | 1 | 713 914 | -1.9% | 77.1% | 0.5 | -4.6% |
| MoM | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| YTD | 39 776 | -35.8% | 45.3% | -10.2 | 19 653 203 | -32.9% | 77.8% | -5 | -21.4% |
| MAT | 84 171 | -27.5% | 47.1% | -6.5 | 40 069 816 | -22.4% | 78.5% | -2.6 | -17.5% |
| KAPSIKAM | |||||||||
| WoW | 14 827 | 2.7% | 2.0% | 0 | 6 455 439 | 3.6% | 2.2% | 0 | 2.5% |
| MoM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| YTD | 418 522 | -21.5% | 2.5% | -0.3 | 170 300 729 | -24.4% | 2.6% | -0.4 | -11.9% |
| MAT | 929 578 | -12.9% | 2.7% | -0.1 | 370 470 565 | -16.4% | 2.8% | -0.3 | -8.9% |
| MILDRONATE | |||||||||
| WoW | 53 718 | 1.6% | 15.2% | -0.4 | 39 898 486 | 1.2% | 17.3% | -0.6 | 3.2% |
| MoM | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| YTD | 1 417 058 | -46.1% | 10.1% | -3.9 | 1 019 069 425 | -33.1% | 11.8% | -2.3 | -25.5% |
| MAT | 3 194 080 | -38.2% | 11.0% | -3.2 | 2 201 848 976 | -12.5% | 12.6% | -0.3 | -20.4% |
| SULFARGIN | |||||||||
| WoW | 2 833 | 14.3% | 0.8% | 0.1 | 1 521 117 | 15.6% | 1.1% | 0.1 | 0.8% |
| MoM | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| YTD | 60 343 | -21.8% | 0.7% | -0.1 | 32 722 142 | -15.6% | 1.1% | -0.1 | -10.0% |
| MAT | 126 879 | -23.2% | 0.7% | -0.1 | 69 086 397 | -16.3% | 1.1% | -0.1 | -10.5% |
| VIPROSAL | |||||||||
| WoW | 15 878 | 0.3% | 2.0% | 0 | 5 617 405 | -0.9% | 1.9% | -0.1 | 2.5% |
| MoM | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
| YTD | 375 141 | -43.9% | 2.1% | -1.2 | 137 051 368 | -50.3% | 2.0% | -1.4 | -13.2% |
| MAT | 844 920 | -39.2% | 2.3% | -1.1 | 317 479 373 | -42.2% | 2.3% | -1.3 | -10.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 39 776 | -35.8% | 45.3% | -10.2 | 19 653 203 | -32.9% | 77.8% | -5 | -21.4% |
| KAPSIKAM | 418 522 | -21.5% | 2.5% | -0.3 | 170 300 729 | -24.4% | 2.6% | -0.4 | -11.9% |
| MILDRONATE | 1 417 058 | -46.1% | 10.1% | -3.9 | 1 019 069 425 | -33.1% | 11.8% | -2.3 | -25.5% |
| SULFARGIN | 60 343 | -21.8% | 0.7% | -0.1 | 32 722 142 | -15.6% | 1.1% | -0.1 | -10.0% |
| VIPROSAL | 375 141 | -43.9% | 2.1% | -1.2 | 137 051 368 | -50.3% | 2.0% | -1.4 | -13.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 84 171 | -27.5% | 47.1% | -6.5 | 40 069 816 | -22.4% | 78.5% | -2.6 | -17.5% |
| KAPSIKAM | 929 578 | -12.9% | 2.7% | -0.1 | 370 470 565 | -16.4% | 2.8% | -0.3 | -8.9% |
| MILDRONATE | 3 194 080 | -38.2% | 11.0% | -3.2 | 2 201 848 976 | -12.5% | 12.6% | -0.3 | -20.4% |
| SULFARGIN | 126 879 | -23.2% | 0.7% | -0.1 | 69 086 397 | -16.3% | 1.1% | -0.1 | -10.5% |
| VIPROSAL | 844 920 | -39.2% | 2.3% | -1.1 | 317 479 373 | -42.2% | 2.3% | -1.3 | -10.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 266 | -2.2% | 41.2% | 1 | 713 914 | -1.9% | 77.1% | 0.5 | -4.6% |
| KAPSIKAM | 14 827 | 2.7% | 2.0% | 0 | 6 455 439 | 3.6% | 2.2% | 0 | 2.5% |
| MILDRONATE | 53 718 | 1.6% | 15.2% | -0.4 | 39 898 486 | 1.2% | 17.3% | -0.6 | 3.2% |
| SULFARGIN | 2 833 | 14.3% | 0.8% | 0.1 | 1 521 117 | 15.6% | 1.1% | 0.1 | 0.8% |
| VIPROSAL | 15 878 | 0.3% | 2.0% | 0 | 5 617 405 | -0.9% | 1.9% | -0.1 | 2.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| KAPSIKAM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| MILDRONATE | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| SULFARGIN | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| VIPROSAL | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs